Everyone has a Story, and we certainly have one! The website introduces itself with: "The Australian wine industry is a hugely diverse wine community and our best wines are regionally distinct and made by people with great stories to tell. We need to share the characters and places that give our wines distinctive personalities and make them uniquely Australian". Read about us and many other Australian wineries at A+ Australian Story .

" ...The marketplace has an opportunity to look through two lenses, one of which is mainstream, where we are struggling to compete at the moment, and the other is fine wine, which is never going to be volumetrically significant but will always be desperately significant for the national image you seek to create and promote .... That is an area we have under-invested in, under-delivered in, and under-engaged in, and we are putting that right ... Paul Henry (International Marketing Director for the Australian Wine and Brandy Corporation) is adamant that the way forward is to raise awareness and understanding that certain regions have certain expressions of wine styles. "That to me is the basis of everything we now must stand for..."

To read more, click on The Advertiser to download the full article ...